Beneficial effects of ERYLITE^® in hair care products

Nowadays, hair care products such as shampoo and conditioners are an indispensable part of personal care routine. Hair care products do not only improve the condition of our hair and scalp, they also determine a person’s appearance while making us feel good too.

A shampoo’s main purpose is to cleanse and degrease the scalp and hair, but a shampoo can provide numerous further benefits to the hair. Besides giving the hair enhanced shine or luminosity, shampoo can have nourishing properties like moisturising and hydrating the hair, and it helps to improve the combability and hair manageability.

The subsequent application of conditioner is the finishing step in our hair cleansing routine. As the shampooing process causes stress to our hair’s structure resulting in our hair being more vulnerable to damage, conditioners are applied to smoothen the hair cuticles by restoring the hair’s natural shield and thus complementing one’s personal hair care routine.

A substance with outstanding beneficial effects when incorporated in hair care products like shampoo and conditioner is ERYLITE^® Erythritol, a sugar alcohol manufactured using a bio-based fermentation process.

Contributions of ERYLITE®

ERYLITE® has an exceptional ability to improve the combability of hair, which is one of the most popular claims for hair care products. Good combability indicates smooth healthy hair, free from knots and enables good and quick styling. The application of a shampoo or conditioner with ERYLITE^® makes the hair smoother and clearly reduces the combing force meaning that the comb slides more easily through the hair.

Furthermore, the addition of ERYLITE^® in shampoo lead to greater foam stability and smoother foam formation, which are important sensory requirements. ERYLITE^® was shown to positively influence the foam density and size of individual bubbles finally resulting in a softer foam texture. This creates a feel-good factor right from the beginning of the hair cleansing routine.

Additionally, ERYLITE^® has a positive effect on curl definition and hair manageability. The application of ERYLITE^® supports a more defined curl silhouette and helps to tame frizzy hair, which could make styling much easier.

ERYLITE® for natural and more sustainable hair care products

In recent years, the demand for natural and sustainable personal care products has continuously increased. As a bio-based ingredient of natural origin that is both COSMOS and NATRUE certified, ERYLITE^® perfectly fits into the “natural” shelf and enables the development of natural hair care products.

Beyond that, ERYLITE^® scores also in the field of sustainability. Due to its crystalline physical form as well as its excellent water solubility, ERYLITE^® is not only suitable in classical shampoo and conditioner applications, but also in innovative powder-based hair care products like single-use powder sachets or tablets. These water-free formats make it possible to reduce the amount of packaging waste, to use more sustainable, plastic-free packaging, and to develop formulations without preservatives.

The production of ERYLITE^® by a microbial fermentation of naturally derived glucose syrup resonates with Jungbunzlauer’s sustainability strategies. By participating in the science based target initiative (SBTi), Jungbunzlauer has committed to continuously reduce its greenhouse gas emissions. Moreover, the production plant for ERYLITE^® has achieved ISO 50001 certification and implemented an energy management system focused on continuous improvement.

Overall, Jungbunzlauer’s ERYLITE^® personal care grade delivers on many requirements of modern hair care and offers opportunities to innovatively reformulate hair care products in a sustainable way.