Projected to reach $82.65 billion by 2035, the hydration beverage market is evolving to deliver targeted health benefits. Central to this are electrolytes—such as sodium, potassium, calcium, and magnesium—delivered in forms that are easy to absorb and pleasant to consume. This session explores how organic mineral salts enhance solubility, taste, and bioavailability across powder, tablet, and ready-to-drink formats. Monica Garces of Jungbunzlauer will provide formulation strategies that support fluid regulation, muscle function, and clean-label claims. Attendees will gain insights into regulatory considerations, performance benefits, and emerging consumer expectations for hydration products designed for both wellness and athletic applications.
In-person @ IFT FIRST (Hall A / Booth S4604)