Trade fairs

Landenburg, 24 October 2006

HealthyChoices@Jungbunzlauer

Salt substitution, mineral fortification and sugar replacement

At the HiE 2006, Jungbunzlauer as one of the world's leading manufacturer of citric acid, xanthan gum and gluconates will present state-of-the art information and solutions on healthy choices.

sub4salt helps to substitute sodium without compromising product quality. It is a new, patent-pending mineral salts blend which can reduce the sodium content up to 50 % whilst achieving identical taste profiles in final products.

Jungbunzlauer’s organic mineral salts get support from the new EU health claims legislation, due to their high effectiveness when used for fortification in human studies. Supporting information on potassium (heart health), calcium (bone health, anti-obesity) and magnesium (bioavailability) will be presented. In the USA, Jungbunzlauer’s trimagnesium citrates recently received a self-affirmed confirmation on their GRAS-status, i.e. these highly bioavailable magnesium salts can now be used not only in dietary products, but also for mineral fortification in food and beverages.

Erythritol is a novel bulk sweetener that just recently received the approval by the European Commission. It features a glycemic index of zero and a high digestive tolerance, and works synergistically with high intensity sweeteners to replace sucrose in a wide range of applications.

Visit our stand K10 in hall 3 at the HiE in Frankfurt!