Press Release

Boston, 14 May 2009

HealthyChoices@Jungbunzlauer at IFT 2009 in Anaheim

With a range of health promoting ingredients Jungbunzlauer will present innovative solutions to today’s top health trends:

  • acrylamide reduction
  • mineral fortification
  • sugar replacement
  • salt substitution

Jungbunzlauer will be showcasting CITROMA®, a special mineral salt which can be used to reduce acrylamide content in heat treated food products up to 80% without negative effects on taste. This innovative, patent-pending application is recommended to improve the safety and quality of French fries, snacks and breakfast cereals during food processing.

The mineral salts of Jungbunzlauer comprise calcium, magnesium and potassium derived from citric or gluconic acid. At the IFT zinc citrate will be presented as the latest addition to this unique range of high-purity, neutral tasting organic sources.

Jungbunzlauer is the only European manufacturer of erythritol, the first all-natural and zero calorie bulk sweetener. With a taste profile very similar to sugar erythritol allows to create fully flavoured products with the healthy value added. Jungbunzlauer’s sugar replacer is tooth friendly, offers a zero glycemic index, a high digestive tolerance and a great blendability with other sweeteners.

With sub4salt®Jungbunzlauer offers a cutting edge salt substitute that won the prestigious Frost & Sullivan award for 'Ingredients of the Year 2008'. sub4salt® can help to reduce sodium content in food products by up to 50 per cent without compromising on taste. Besides contributing to a taste profile which is hardly distinguishable from the full-salt variant it also maintains the functionality of salt in the end product.

Visit us for more information at Booth#536, Exhibit Hall D.