Press Release

Basel, 20 May 2008

Erythritol - a healthy, tasty and natural sweetener

Jungbunzlauer is the only European manufacturer of erythritol, the first all-natural and low calorie bulk sweetener. With GI and calories both virtually zero, high digestive tolerance and sugarlike taste, it’s a real innovation.

Erythritol is a naturally-occurring sugar alcohol (or polyol) which has been commonly used as food ingredient in the US and Japan for many years. Since the middle of February this year, it has also been fully approved across Europe for use in food products (1). Currently, erythritol is the only low calorie, natural sweetener anywhere in the world enjoying this regulatory status.

Erythritol is suitable for a wide variety of applications. Amongst these are bakery and confectionery products, sugar-free chewing gum, table top sweeteners, cereal bars and even sugar-free/sugar reduced chocolate. Furthermore, it provides a healthy, low-calorie method of sweetening dairy products such as ice creams and yogurts – either as single sweetener or in synergy with other sweetening options like intense sweeteners. The manufacturing under a strict NON-GMO policy guarantees the compliance to the most stringent market requirements & labelling strategies.

Jungbunzlauer’s erythritol connects the main drivers of today’s food market: it’s healthy, tasty and natural. Although “natural” is and most probably will remain a legally undefined term, consumer demand for all-natural products is on the increase. The same can be said for sugar-free and sugar-reduced products: “all-natural” and “sugar-free/reduced” products have witnessed enormous growth of 150 percent since 2006 (2). Contemporary phenomenons such as obesity, diabetes, food scandals and genetic engineering, as well as positive measures such as labelling systems, have made consumers far more aware of the importance of good nutrition. This interest in food will surely only gain momentum in the future. By connecting health to tastiness and – above all – naturalness, erythritol allows manufacturers to benefit from this mega-trend.

The product experts of Jungbunzlauer are ready to support their customers to find the best options for sugar reduced / sugar free products.

(1) Directive 2006/52/EC of the European Parliament and of the council amending Directive 95/2/EC on food additives other than colours and sweeteners and Directive 94/35/EC on sweeteners for use in foodstuffs
(2) Mintel Global New Products Database

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