Press releases

Basel, 20 November 2008

sub4salt® - Functional Ingredient of the Year 2008!

The annual European Frost & Sullivan award in the category “Functional Ingredients” was presented to Jungbunzlauer for their sub4salt®.

This product, developed in the framework of Jungbunzlauer’s healthy choices portfolio, offers numerous advantages to reduce sodium in the daily diet and has earned a total market acceptance.

Natasha Telles, Frost & Sullivan’s Research Analyst:
The 2008 Frost & Sullivan Ingredient of the Year Award in the European functional ingredients market is presented to Jungbunzlauer for successfully introducing sub4salt® in the European food additives market. This highly beneficial food additive is used as a substitute for salt and is capable of reducing sodium content in processed foods by up to 50 per cent. The sub4salt® is superior to the common substitutes of salt as its usage does not compromise with food taste and quality. It is the only product available in the market that is a 1:1 replacement for salt. Its competitive advantages as compared to other products have helped it realise immense market acceptance and is recognised as the most promising ingredient of the year. It is far more superior to the few competing products available in the European functional ingredients market. This is due to its ability to replace salt (excessive intake of which causes health hazards) completely at a competitive price without sacrificing quality and resulting in side-effects such as bitter, metallic taste. It has been tested by various panels of experts and success proved across a host of application areas such as bakery, meat products, snacks and soups.

“Jungbunzlauer is proud to receive the “Ingredient of the Year – Award” for sub4salt® as this award certifies the outstanding advantages of the product and the company’s ability to develop innovative solutions for healthier products. The award will be an important marketing tool for the promotion of Jungbunzlauer’s “HealthyChoices” functional ingredients.”
Hans - Joerg Gress, CEO, Jungbunzlauer

More information about sub4salt®